Aside from offering the most practical pool towel possible, a goal of ours is to protect our oceans and save the coral reefs. These breathtaking underwater worlds are certainly ones to be marveled at, but they aren’t just pretty – they’re vital. They’re the cornerstone of life down below. They’re the source of food for hundreds of millions of people. They’re the protector of coastlines. But, sadly, they’re dying at an alarming rate. That’s why we’ve committed ourselves to using sustainable materials and donating 3% of all sales to The Coral Reef Alliance (CORAL), so that they may continue to fight to protect the health of these precious ecosystems. Join us as we look to raise greater awareness on coral endangerment.
The Coral Reef Alliance (CORAL) is a non-profit, environmental NGO that is on a mission to save the world’s coral reefs. They work collaboratively with communities to reduce direct threats to reefs in ways that provide long-term benefits to people and wildlife. In parallel, CORAL is actively expanding the scientific understanding of how corals adapt to climate change and is applying this information to give reefs the best chance to thrive for generations to come. Their broad expertise uniquely positions them to rally the conservation community around scalable and effective solutions for coral reefs around the world.
While Sala is proud to support the work of the Coral Reef Alliance (CORAL), it is not directly affiliated with the nonprofit or any of their programs, projects or website.